Light the Spark
A live AR experience for an international youth congress
Scan a code, summon a guardian spirit in 3D. Built, printed, deployed and played by hundreds in one night.
OPEN CASE →A creative product house. From first spark to finished thing.
SCROLL
Manifesto
We are not an agency. We are not a studio.
We take an idea from its first spark and walk it all the way:
strategy. screens. wood. paper.
One house. One standard.
ONE HOUSE · ONE STANDARD
01
THREE ARMS. ONE CRAFT.
The HouseMost builders live on one side of the wall. Screens or sawdust. Pixels or paper. ZUR was built to hold the whole chain, so an idea never loses momentum moving from mind to matter.
ARM 01
Digital
Screens & Experiences
Apps, websites, AR worlds, AI experiences, configurators. Engineered to production, not to mockup.
ARM 02
Physical
Wood & Matter
Furniture, play structures, board games, prototypes. Designed on screen. Proven by hand.
ARM 03
Print
Paper & Production
Event kits, packaging, card decks, books. Files that arrive at the printer ready. No surprises.
02
SELECTED WORK
Five Cases, In DepthSix projects. Each one told the way we work: THINK, then BUILD, then IGNITE. And because everything we make is real and live, you can touch every one of them.
AR · QR · 3D SPIRITS
CASE 01 · DIGITAL + PRINT
THOUGHT → TASK
CASE 02 · DIGITAL
VoiceMind
Free speech in, structured thought out
Speak freely. The app transcribes, rewrites and turns thought into action items. React, TypeScript and Supabase at production grade: tests, migrations, edge functions.
OPEN CASE →
TIMBER · 3D · CUT LIST
CASE 03 · PHYSICAL + DIGITAL
LIAM Woodcrafts
A full wood brand: storefront, configurator and calculator
A wooden playhouse brand with a commerce site, a dream configurator, a parametric cut and cost calculator with 3D preview, and an illustrated storybook for the brand's namesake.
OPEN CASE →
PLAN → PLAY
CASE 04 · DIGITAL
Tripaloo
A family trip companion with a whole world for kids
Planning, budget, journal and documents for the parents. And for one small traveler, a whole world of games, songs, stories and a 3D unicorn. 33 pages of joy.
OPEN CASE →
CONCEPT → PRESS
CASE 05 · PHYSICAL + PRINT
HaChut
A family card game, from concept to the press
A game about finding the thread that connects. Concept, playtesting, visual spec, production pricing and press ready sheets. The full journey from idea to a box on the table.
OPEN CASE →
UN LATIDO · 4:19
CASE 06 · DIGITAL + SOUND
LATE CELESTE
A song and a film for a nation that believes. Argentina, World Cup 2026
An original Spanish single and a cinematic film, produced entirely in house: the sky blue heartbeat passed from a grandfather to his grandson, from his first World Cup to the boy's own. Written, composed, produced and directed under one roof.
← Full case03
ARCHIVE
From the WorkshopA·01
Mundial Arpal
CAMPAIGN + GAMEA·02
Route 70
COACHING FUNNELA·03
Lomdim Lifrosh
FINANCIAL EDUCATION + CALCULATORSA·04
VITA
RELATIONSHIP INSIGHTS PRODUCTA·05
Yair, Light the Way
PERSONAL PWAA·06
Soeurs Begin
BRAND STRATEGYA·07
When Words Are Gone
INTERACTIVE LECTURE04
THE HOUSE OF ZUR
Who Is Behind It
Zur means flint.
In Hebrew, Zur is the stone you strike to make fire. That is the whole philosophy of this house: ideas are everywhere, fire happens when something hits them precisely.
ZUR is led by Gilad Zur: strategist, builder and maker. Every project here was thought, built and shipped by the house. What you see is what you get. Literally: it is all live.
Have an idea?
Let it strike fire.
The first conversation costs nothing. The first spark is worth everything.
START A PROJECT