LIAM Woodcrafts
Woodwork is honest work, but the tools around it are stuck in the past century. The idea: give a craft brand the digital brain of a tech company. Where dreams take shape, and where every beam is calculated before the saw touches wood.
A complete commerce site with a dream configurator. A parametric calculator that produces cut lists, cost breakdowns, beam optimization and a live 3D preview, then exports workshop ready PDF plans. And because the brand carries a boy's name, an interactive storybook with music and narration. The soft side of the hard craft.
One brand, three arms working together: matter, screen and paper telling one story. LIAM is the proof that ZUR does not translate between worlds. It lives in all of them at once.