WORK / CASE 03 · PHYSICAL + DIGITAL

LIAM Woodcrafts

A wood brand named after one boy, built like a small empire
TypeHouse brand
ArmsPhysical, Digital, Print
StackBrand system, storefront, three.js studio, PDF plans
Named forLiam. Obviously.
17
Storefront pages
3D
Parametric design studio
PDF
Generated build plans
1
Illustrated storybook
THINKthe spark

Woodwork is honest work, but the tools around it are stuck in the past century. The idea: give a craft brand the digital brain of a tech company. Where dreams take shape, and where every beam is calculated before the saw touches wood.

BUILDthe making

A complete commerce site with a dream configurator. A parametric calculator that produces cut lists, cost breakdowns, beam optimization and a live 3D preview, then exports workshop ready PDF plans. And because the brand carries a boy's name, an interactive storybook with music and narration. The soft side of the hard craft.

IGNITEthe fire

One brand, three arms working together: matter, screen and paper telling one story. LIAM is the proof that ZUR does not translate between worlds. It lives in all of them at once.

ZUR CASE 03 · LIAM WOODCRAFTSHOUSE BRAND
3D dream configuratorWorkshop ready PDF plans17 storefront pagesInteractive storybook
CASE FILM · 30 SEC · IN PRODUCTION
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